It is more of a marketing skill than anything else, and like any skill it can be learned and gets better with practice.Īn elevator pitch takes approximately two minutes. When pitching to producers, having an elevator pitch provides a quick introduction to your show geared toward creating interest in the listener. Pitching to Producers: Your Elevator Pitch But more importantly, writers get better and better at pitching their projects to producers and learning to discern what producers are looking for, what is most interesting about their own work and how to sell their ideas. Options have resulted from our Speed Dates. Both parties are hoping for “instant attraction,” and sometimes that does happen. Needless to say, pitching to producers demands focus. Like regular speed dating, you’ve got approximately seven seconds to make a great impression and two minutes to perfect your elevator pitch, engage in a quick conversation with a producer, then move on to the next producer and start the process all over again. The event is an intense experience where twelve writers pitch to eleven producers within one hour. Recently I coached eight writers in Theater Resources Unlimited’s (TRU) Pitching Workshop, as part of the TRU Writer/Producer Speed Date. The secret is in learning to see your show from the producer’s perspective. Pitching to producers is a skill set that can be developed like any other skill set.
